Luxury Roundtable
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How luxury retailers can retain their edge as mass-market rivals embrace advanced tech
October 12, 2023 By

Players in the luxury retail market must act now to gain advantage in the post-pandemic moment. By focusing on four key elements, these retailers will better harness emerging trends.

Call for columns and thought leadership on luxury trends and issues
October 11, 2023 By

Luxury Roundtable is inviting insightful columns and thought-leadership articles on issues, trends, opportunities or challenges affecting the luxury business, whether in one sector or many. 

Are you customer-obsessed? Here is why you should be
September 29, 2023 By

More than a strategy, customer obsession is a business model.

Editor’s pick: Is India the new China?
September 26, 2023 By

India has emerged as a compelling economic growth story and an increasingly attractive alternative to China within the emerging markets complex.

The dirt on English country gardens
September 21, 2023 By

What makes an English country garden special is the combination of lush foliage, colorful flowers releasing beguiling fragrances and chirping birds sharing in the common joy.

How to install purpose in your brand and company
September 14, 2023 By

The best way to identify purpose is not making up a new one but rediscovering the reason for the brand’s existence in the first place. What problem was it created to solve? Why?

Roadmap from midcareer professional to entrepreneur
September 13, 2023 By

In a weird twist of human nature, we overestimate the threats and underestimate our strengths in a typical SWOT analysis.

5 ways to optimize your resume for AI tools that recruiters use
August 30, 2023 By

These days, there is almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.

Debunking 6 common market research myths
August 25, 2023 By

Making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one company to throw good money after bad on product development and marketing. 

Is your app ADA compliant?
August 4, 2023 By

Regulators have taken a statute that focused on bricks-and-mortar locales and applied it to digital goods and services, such as websites, mobile applications, kiosks and other technology.

Using AI to enhance retail experiences
July 27, 2023 By

Understanding where each customer is in their purchasing journey and where they are getting stuck or abandoning the experience is a huge benefit to retailers.

Harnessing AI: How to mitigate risks
July 24, 2023 By

While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.

Try this: Tesla and Airbnb’s bottom-up thinking vs. national down
July 17, 2023 By

Rather than looking top down to start with brand visibility, Tesla and Airbnb looked bottom up to start with consumers.

Leveraging emerging, overseas real estate markets for retirement
July 13, 2023 By

The demand for a more adventurous, deluxe lifestyle is driving baby boomers –150 million in Europe and America, according to recent census data – to look abroad for second or third homes.

One overlooked element of executive safety: Data privacy
July 6, 2023 By

In the United States, there is essentially no limit to the amount of data companies can collect, and few limits on how they can use it.

Upping the retail experience with conversational search
June 22, 2023 By

Most ecommerce users often enter queries consisting of three words or less, leading to potential ambiguities and suboptimal search outcomes.

Benefits of embracing the customer effort score
June 13, 2023 By

Bad customer interactions are putting more than $4.7 trillion in sales at risk every year.

How retail marketers can profitably clear inventory
June 9, 2023 By

The usual approach – clearance sales – are not going to help retailers get out of their current inventory-glut jam and build the runway they need to hit their longer-term goals.

Generative AI’s role in reshaping brands’ audio marketing
June 8, 2023 By

For brands, advertisers and media publishers ready to harness it strategically, generative AI offers a unique, scalable, symbiotic answer to the engagement challenge.

5 reasons why the US will dodge a housing market crash soon
June 5, 2023 By

The housing market in the United States is stabilizing in 2023, not crashing.

How to own your market
June 4, 2023 By

Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.