Columns

London-based brand consultant Rebecca Robins discusses philanthropy, family offices and multi-generational giving with Alberto Lidj, founder of philanthropy platform and podcast Do One Better.

When Google realized others were assimilating all its AI knowledge into their own smart new products, that threatened to turn the tables on the company’s dominance, so it decided to pivot.

Brand owner Kering’s vision for Gucci is to reaffirm its position at the intersection of luxury and fashion. But these two business models are at odds with each other.

WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel.

In most jurisdictions, puffery is considered legal, as it is understood that consumers are capable of recognizing exaggerated statements and not interpreting them as factual representations.

In an era dominated by social media, the temptation for hijacked brands to weather the storm and hope that negative associations will dissipate is no longer a viable strategy.

In a recent decision and order, the Federal Trade Commission has taken a firm stance against deceptive “Made in USA” claims made by a group of Massachusetts- and New Hampshire-based clothing accessories companies.

Players in the luxury retail market must act now to gain advantage in the post-pandemic moment. By focusing on four key elements, these retailers will better harness emerging trends.

Luxury Roundtable is inviting insightful columns and thought-leadership articles on issues, trends, opportunities or challenges affecting the luxury business, whether in one sector or many. 

More than a strategy, customer obsession is a business model.

India has emerged as a compelling economic growth story and an increasingly attractive alternative to China within the emerging markets complex.

What makes an English country garden special is the combination of lush foliage, colorful flowers releasing beguiling fragrances and chirping birds sharing in the common joy.

The best way to identify purpose is not making up a new one but rediscovering the reason for the brand’s existence in the first place. What problem was it created to solve? Why?

In a weird twist of human nature, we overestimate the threats and underestimate our strengths in a typical SWOT analysis.

These days, there is almost always a robotic gatekeeper standing between your resume and an actual human’s eyeballs.

Making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one company to throw good money after bad on product development and marketing. 

Regulators have taken a statute that focused on bricks-and-mortar locales and applied it to digital goods and services, such as websites, mobile applications, kiosks and other technology.

Understanding where each customer is in their purchasing journey and where they are getting stuck or abandoning the experience is a huge benefit to retailers.

While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.

Rather than looking top down to start with brand visibility, Tesla and Airbnb looked bottom up to start with consumers.

The demand for a more adventurous, deluxe lifestyle is driving baby boomers –150 million in Europe and America, according to recent census data – to look abroad for second or third homes.