Columns

Veering to outlet stores for growth, luxury brands are breaking a cardinal rule for their market: demand should always exceed supply, not the other way around.

We see many formerly disruptive brands that relied on digital-only campaigns now look toward platforms such as linear television and newspapers.

In her new book, titled “Reimagining Luxury: Building a sustainable future for your brand,” Diana Verde Nieto, founder of Positive Luxury, outlines steps to future-proof luxury brands in their eco-friendly efforts as consumers and regulators demand more from marketers.

From the transformative potential of generative AI, the evolving dynamics of brand marketing and social media influencers, and the urgent need for sustainability strategies as a result of climate change, the luxury business faces a triad of challenges and opportunities in 2024.

Licensing is a commercial tool for fashion houses to reach goals such as revenue growth, product SKU ramp-up and commercial market penetration.

The luxury business is becoming increasingly polarized, with only 65 to 70 percent of brands expected to achieve a positive growth rate this year.

The online retail landscape is not without its challenges, and the Federal Trade Commission has recently spotlighted one such case involving Hey Dude Inc., an online shoe retailer.

One could argue the chief marketing officer has to be the most well-rounded member of the C-suite.

This year, the spend on retail media ads is expected to increase by more than 25 percent to $51 billion.

London-based brand consultant Rebecca Robins discusses philanthropy, family offices and multi-generational giving with Alberto Lidj, founder of philanthropy platform and podcast Do One Better.

When Google realized others were assimilating all its AI knowledge into their own smart new products, that threatened to turn the tables on the company’s dominance, so it decided to pivot.

Brand owner Kering’s vision for Gucci is to reaffirm its position at the intersection of luxury and fashion. But these two business models are at odds with each other.

WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel.

In most jurisdictions, puffery is considered legal, as it is understood that consumers are capable of recognizing exaggerated statements and not interpreting them as factual representations.

In an era dominated by social media, the temptation for hijacked brands to weather the storm and hope that negative associations will dissipate is no longer a viable strategy.

In a recent decision and order, the Federal Trade Commission has taken a firm stance against deceptive “Made in USA” claims made by a group of Massachusetts- and New Hampshire-based clothing accessories companies.

Players in the luxury retail market must act now to gain advantage in the post-pandemic moment. By focusing on four key elements, these retailers will better harness emerging trends.

Luxury Roundtable is inviting insightful columns and thought-leadership articles on issues, trends, opportunities or challenges affecting the luxury business, whether in one sector or many. 

More than a strategy, customer obsession is a business model.

India has emerged as a compelling economic growth story and an increasingly attractive alternative to China within the emerging markets complex.

What makes an English country garden special is the combination of lush foliage, colorful flowers releasing beguiling fragrances and chirping birds sharing in the common joy.