Columns

Luxury is not a set of techniques or codes – it is a complete culture.

All retailers are susceptible to claims and appeasements fraud, but luxury retailers with trendy, desirable and high-priced items are priority targets.

Per recent research by Deloitte, around 50 percent of those surveyed in India want to spend more on experiences than on physical possessions.

The digital landscape is saturated with in-the-moment messaging, making it difficult for brands to stand out and connect with their target audience.

Recent campaigns that show AI-generated audio campaigns actually increase the need for human creativity.

Luxury real estate brokerages are likely to face a new reality in 2025: the strong possibility of a major exodus of talented agents not only to agile, more caring competitors, but also to other industries which value and reward savvy salespeople.

Luxury Roundtable is inviting insightful columns and thought-leadership articles on issues, trends, opportunities or challenges affecting the luxury business, whether in one sector or many. 

Marketing budgets are only 7.7 percent of company revenue in 2024, down from an average of 11 percent in the preceding four years.

It is increasingly clear that the future of marketing is intrinsically linked with AI.

While traditional advertising channels have long been the cornerstone of luxury brand strategies, the digital landscape has ushered in a new era.

When it comes to jewelry, Gen Z is instigating new trends, forcing high-end and luxury jewelry retailers to sit up and take notice.

Rather than me writing these by myself, I decided to co-author the top counterintuitive trends in AI with ChatGPT.

If digital asset organization and findability are in disarray, trouble tends to snowball quickly.

The rise of on-demand and streaming platforms ushered in a shift in consumer behavior, demanding more personalized and more relevant ad experiences.

The leaders I most admire are those that steer their organizations and brands with grace under pressure, showing a remarkable degree of foresight and magnanimity.

Not every shopper’s behavior matters equally when it comes to evaluating who the high-value and low-value customers will be over time.

In the face of ever-evolving Chinese consumers and the local luxury scene, how should brands approach the Lunar New Year – a traditional festival in China – to enhance their social and commercial performance?

As the China luxury market shifts to a slower growth rate, brands need to turn their focus on optimizing their operations.

It is not about which offer drives the best near-term value, but which offer drives the best behavior to drive higher long-term value.

Despite the fact that cookies have been eroding for years, most retailers still rely heavily on cookies because Chrome has been a major holdout and third-party cookies are the most cost-effective way to reach new customers.

For creative teams to get what they need from AI, they need to collaborate much more closely with their analytics teams.