Advertising, marketing

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How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

From startups to enterprise firms, the CMO must excel in 4 key areas

November 28, 2023

Why luxury retailers should look at retail media networks

November 21, 2023

Come join us: Luxury Outlook Summit 2024, Jan. 17, New York

November 15, 2023

FREE Nov. 21 Webinar: How Luxury Has Been Redefined for Consumers, Professionals and Brands

November 15, 2023

Podcast Released: How Hermès Creates Desire and Demand Against the Odds

November 14, 2023

WeChat Luxury Index 2023: How to connect with 1.3B Chinese consumers?

November 2, 2023

The fine line between puffery and false advertising

November 1, 2023

Columbia MBA students proffer customer engagement ideas to Loro Piana, Tiffany, Ralph Lauren

October 30, 2023

Brand hijacking: A threat to brand identity and reputation

October 30, 2023

Report: Southeast Asia, India next luxury beauty growth markets in Asia Pacific

October 18, 2023

Report: When should marketers gather consumer insights?

October 17, 2023

Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims

October 13, 2023

Four Seasons, touting personalized service, debuts new leg of Based on a True Stay campaign

October 2, 2023

London gets vote of confidence with luxury PR agency Quinn’s European expansion

October 2, 2023

Are you customer-obsessed? Here is why you should be

September 29, 2023