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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"635a9199ef8634a6411d7f2b301aea1d","s":"a3675d840b6165da"}
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