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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"35eff84fda110545f70c46af3267eaa4","s":"6f1facd3d3e27db1"}
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