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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"31db1b3bfe11bab77c60bcf705dcc869","s":"eeebd53db0302a61"}
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