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June 4, 2023
Tim Manning
By Tim Manning
Of all the marketing strategy lessons I share with founders and business leaders, one sets the stage perfectly for market positioning: aspire to own your market. So what does that mean, and how do you go about it?
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0rcjH3pnvyzHKf1MB9uZsBM0IOyYrL3DNjyLrQykWY6Ubz\/XbYEgXf7Zwl80mKZOyFP8K\/w2msRE\/cSUyTaZzCooK8r4LI7I\/DGqC8Dg3QLZMQ6\/zJkdetknD0WtdggIcXmVSPJhDZka8Q0R5THFC2apbl1L2ZERu6s8Iswrhj5ywfzPr0FYcLeS9d5qPqrH1logfL2sAvlnQrit8+ULafJ7KWhyb3yLaLh8xkMW92Fa0BsNhfBbF2S4\/wSBnHqkc9mvA6B9oEYudwD9mwpAIgTMjCFKyyl72rYUHl2+jF9LfxVOd85fV\/6MpCuWiBQJBOvpXzq4nyG1thjpi5Y9yNw04YBOWHnltjNsep\/fgFt6DmrhZ+Zfx85pEr0DUUeyMznriRQDej0wjACvw6Jo2xKl5t4Si5Hf\/E2j9KDUzwOmQ5xFkm2F4hAhB99wCtZoJEwP9x7qCbIRIWgm58AQVzwPxyR64vqyRK9XSxnAxtCkiWTfGflD68V53dX9z4ULuWuvMyJXGaIaleGhxeojpa8ee9QM\/J7zY2AeE1km5TJExq8jJaSl3AyXfoS2kCcvPdyKDda8SHtjNCCzMDd+TJtE9X2lJH+tnvHRL0tAQSaR6kXxTezi6iGA4EoFDc0x2FD65k+lQBObzhdDUpEZvlye1s5URM8LMK+Zv\/qzaNoNx6uZqgUS8IU3JTUD7q8nj+2Ylla4+svfgXGY5GeWV8tGtVhmgFYPBr920tbXetKuZ7s1cRjKht5Es9elnpLPwOaLWLQlxri6vH2mb\/1KGszdTTNJT1gq5eQoUruNyCnTkYy62XziDfYalYAvGG3c8g2rn2yxQmaanH71QErmGY8AWHQRwnZ7SxCCQO8S8AwUjRa0RpCXsIZf+vjlnBwIYOkqBsF\/Dm29hvJH0aeZzOOwpeGRnhFC36Cj8U+cXy+sUaYFjVFHclSjHbP836ig\/Z6Z+UcLJkw+KGBCy9j\/IzbgZu2ftU6NuZhyf2Om8Dqt1n9h8aD530241\/GEQR\/4l3yP\/M0VyMGSBZqyDgOvbKJ4aAB9AR5B0ihhNQkE21nnW9AWWV9crzYzZRDIWf00I3EUNECvlIUGQTMU5283cEkO\/PHQs7N38LCfMAwb5ZTeW8NoYqdjD3uFRNzFBX46pN7pS2hIzLzYpLzeZ4i6GNFEtacSJBS6PFgyTn9mzw5f+HO7\/f7yVXqDM5AioEkT+RuTRI4hHsGXHydd9w9ZSK7xaiXYGtSCawfgx6lWkPtOp2aK\/L3O0aAH8vzZ9zWRsZ4jYBRer36j4+DicYh2O0W+NUCQ69TQznttn19YmqQpkLXSKI1y8ejamfhUOUaFdzr5FbIfvHZyLm0\/RiPOs4SVGXF8\/jwUBNG5g105DwxU8SHxmPgm5lQuHjwWvTQ2EmzPJYtTa43qzxkoe8p2ut7tTcQe1TDq7MSrJReF0vSnZ8OYzMdEuYfjSNTsUNkqQ7FKrIKllJZNUj4jJlSrnsiFiXYOlpTR1fVLS9h\/tYtFAvUbzelpsi\/cKTyU4faIeE4bYhfdwHKGWmti+VqXkuP8vqPCv8HIami3S3FcY3x\/adUOjY594fPPkkyoEyLPboIcok8yDZhQnIOHSFvjNSRrN7HX++Rd9gyXm42NnlFLOgW+cigB2mpiRwUSZzc7vEaw\/TXaGeTWupF9e3kNipK806zah4THb+iJd987EjPViyb4GhgZpoEVZWqKdUF0DHo7\/MWTWDBJSOARvobi006FYi3A8OH3d67nwwS6OordDT2uZ8XbkGhF8mjQcekNbU5anJpip+o9wFS6zBWDGvfs1pOil3vyPtJ94Fq9+pBWXM1PLGYXn6W7Mh4Ew7\/8nvhvKod0i4vzsJExtI+3cjcAqlPzoJGD3gsVTb6nApmdwFznjkdtejAIez9SA0KLG0JRhI3B0d+m5kp+JBdfsAa0vXjGCf8ecyh1yKvujkYDCilhOa8czt\/x\/TpW8zidVQxdRH3n7egLKB3Z9e\/gTXlhUMwYHy4re3iHYy1Q0Iq1ibR6T60sc+oHD1n0dPJ\/wnfT6xV6yj\/LBgVyq6kmdlMuXxofquN26V\/AP4\/ybXgCeDWRiP0JDyKqUq7k74F4SlwbeJDXUnGDQJoTv\/Iy5gwA0\/EUrGJe6aDFnLIEzn3prJ8bVrM1RmtdGZt7yyllo+RTEIkgV+kWPiheFgpqU7LcyHYHqXTP5XyGDAyvAlI1WD7eUY2bULVUBmDqHn\/iiH\/vo5zLmLWByPZNVAxkx1mOO2o3Whwi+9XLYpzIV56C4CDxF6PcwkMIjZ0NsXu3\/s8OqPkU2fPrfh1enL+xQIjdzh\/gywMk5WAgFqiVKd9RYMbb9PGPYRFXpu5WUCIvRPFH5DewPAqgMa8kBzV6MDPLjhMpUe9A0eKcGTtXTXe\/zaRnNfARt6zclVVMIIi2XoMeA9\/lt8u8u2eQDO+33r0kquB+zpc5\/8WRrs14OnnAp\/pHN10J81vsXiVtBqvWSJBnzMp3x00o4uInmuDCeQsBAiMLAluTABovMDw\/dVVMHaCdPFmq8K\/64sErOd7Y3fcyJftjC0vjSPUUGzpteAjwyhlSymZrfV6K6ARrMRZMv0YjXr\/k4UPu0+73KwvVfJVJrG\/rhvzY+xwwI\/LYyGu6WvwvkIw2lL\/9Bre5BXue73wCuZBaiw7V1efGBO19I3p4IQM3nxEh4q+X7pW+QQkrOBA5pTGU+eFahdFWci0DjS+d3VQlS\/ne2EQMB+OinA30s7BeYzp5SompofDf1gSKACQiJV+2yd7f+a7mGmjLbotM9ZSzp7Rtb9FHAPnITtC3Kgo75vJjmhuQaEVZCJ8mj74voep\/sJs5t0oWX8fYrkvB+KqejHkrxi74vCobePv\/qFJ4EC2gd7\/ZHld7LAhNa4k1JTTQIGec1OJu8RAQ7PzuBFmeeG4KaRXRIHkbDnz8QMe6qtts9ahwR+NQWPxbwnx1JxIpAqlEZAILQoW6PumUCbW0LxIC5WfctWJf1FnZ3rg1\/frWOay78W7PD+Rxn6rjNVTRaA3QgLMykBYn0acFQN6N0vF88URMrN4aBn81MhvVmhGg4yHqFx4s5d\/T+OjuY\/hlYoRIZ0NJzii8XvLnhyhB\/09cooVnm\/lcFKCquERVyd7pG\/fgI6KtxFAGsLyar4PQok26\/2mLxchZtobySJ+JT0fDFT8eI2Gmx5QshWtgmoIwLhtaG89AId2q+2OzVpfnmjCpPw\/3I60b+kMb88tWzYWYwSckmyJttHNYYrQW6B75mFP2hEUOD\/AhuyFvclHhx6hBUstma8rmEnHSh88EIKZXjNbOoyDNo8Q0uUeGit+xcqPNWkdJdVY7LVNDWf4pUBRxEu4wWl6V6LzMyb6J61fsOsVtbsvv+QhmV+KjemgbbqMbWvDMlKTe72\/MESZY6RZqnbxvAhAboDhOalQ0pJjsSQH\/6ZBLNGE75y3bMTTHO4bTogFXJw5xUoX+ePFf7wIbSPmSJyEmLDNjBUo7UZgMToWQI22loEisMa4n5GWimPPZMZ7hTRuK8p3grWJVtn9jKpWmSeK\/HaHA7nBFfA55dRcfmeF6Au5PfbmFQZ7Uxi48IIQflhW35D0kcfcZXfm9DFrObJO\/PmFZhQjt4Eadp4rxfFZGPiWeQm66o3e\/53kngaHsxEG60rg0lAi5RwLngaC8NI0DU6K4TcXs2I4fQNogAEeKlC5BcGKStk3Bk04Bh5837zaThry\/3rAIhfYpohs8h2munw2gnZ9jCqo\/fFa+mJaMb59l01uf9AAm7EUqa17GbFI8M0av+MQcpqJcp9PphlUGn03onApdJS5EVGtZR9i99zwFpqxn1soqggPJYRJPZmMxHmbKJrlUgFPyiGGDd6Yoe6fLwdp+GwqafXH5G\/KJY1e+GpWMGm7ere+1EdGjdIJUkeeq0y0ECtvRNIU7l63Muuh7\/ZafzKSQiAmMlLM1CpS+Qms16HtdRBTLLOaFWCTQLHm1h2L8C6Dzgx9rcGxHXMVvROe6E710ctIwUyswiiTO3yoNDrG7yS6n3bdrfibtgSh\/H64hAsJbBvCf6VO\/\/j9\/5bzMv\/EAPSdcdkM1T4BRopZdQiwzaW5zxBvm7UJSZdjy30lafT9r6+35RKPCL1v3PzP8qo15d6LWYrA+9UWKb8fsDzRk9a4qVneT9mAhkvxaUUbPhjRiJeYAePfJfXtXRolsl0zUrVaiU02j1oZCEcM\/uFkU\/MS3SMwKax4BjXhk\/MVAQENkDaoyowFgUGxOR\/0wl+s9l1cIZcJFDv4YeSW+i5VQhpwFlyNHlu726+nwrQMyvmn0G3NxpZD77X9Uku0yrdlBpkLw0N97ikRM4DzIyPZvknip7k4AYWP+oKZvM7xfduO7rY+KhL5unBU0\/Mz+jdusm9jHXyrw6SvaghRNVnAq4vQFhUp+D6OnbVriRbmgn3HO+czJr3qZ9yDx\/+krMyeBkXJ0BSnOw4ThQveMlOnwZOIojc9TXeFxuzSv5in6PkPdobKj4DkvWZO\/wNOH1wBxt034EykXK3StRVL2\/j90LizqCGxgn4AriyB0Isgx0v1T3h+R1EEsD39TIhjDhGF48f3XfuHzJD0MtuUTz+ReXmI2eoltz9iY3Bbu0AlqPoV6JrrzbyL+AA+pbkAV29z5q6QtTj\/fSV\/vLYl8t0R\/YbsU49L+YxrXcNUdu5\/z9EEIcDKK+ZSgHkQoMz3y2jYkECFyd9uu2F7B0zYj3E5zmPooIS86a5rBWKUIdvW\/eFYYCLCGe775S+RpmRh25crc9sxkNSBbcmNvWIdEcWHqyq6dreEBKIxlDlCNK+9oGnWA1H8PAjegZ5lpQQeEjjzLYpN3FbhyLPK8IULSyTV2kfEoMLAG+XWjCwvlb2RUKBLz5dQ37WKSetdmmZbhjHjezfvAQVYBXqtuyAmt1ICSPTEAYgkRnRDHU8+VjGRORNrM7SkLYGCisKaaYdR927ZaqGePUUiQWuMzzkr5JiLKkqLzV3fMfaw14JMWy0\/02uk6s03gfyRVa\/6mkghdG0FDCKh7i5kGF2+5MXYSY6qZIfc9JbQ5ok8LbIohY1HNJNqBPl2woRu3Cg52Cs7I0S5Ea2MQDDkkGN8fln\/M\/nQekXaV+YL+MTkP\/YH0znC5YRZo4RcN08aKWJbaQEWmZb8jqWXykkBMGgpIDiFkeXWxckTFDD5CvXcE8QjxxllE\/WDawA5e0VcqqS18X\/XxOnBrSXTe1Fbcau17oiZUzg20niZbvEfEepbEqeMERgvwen1I2kI4TJIWmmM8azjZQg6BqE87sTYR3XjngNvhajf3yh9Hu2VX+oN94QdZdd36QHkB+5pNW6lz67dS9qrsVldYvHsdJ+j7Ol7\/Lk8K1EcyrPfod3hLzck4SBM9fy2bXVYPvE6ArN2eyLSRI6SxRaVMMTtOiNs+IfORt0darZkJCmhkiHpGgTH\/nf0GknctPzWurA1fd1MPE+F4vSc7svfsY8wqe6\/K3OYIDPOttX1xic05JfE+SIrKooajnnhZPruZzf6hfHl5PY0RHHrHGhS8RwNkuEAawViablGj8h+WeKRsG3ht5sbgZ6rDqrN+YPh78gR7LZDH24s7afzwhar6PUmZq3WE0osggiUHlJmdvkL4CaRNDKBeBaulMPCUJetSHgY0iMek4kH0TLFrPquXC2Lrh9I64tszroi+Sav\/AU77HTYp8YSTgkJr+Fk+S5w0dOOEpEN9zC+6N4iD2sens5VsErd4fMYcyShdiZA8l6utpRZ+382k4G0ny\/odCElHGNpHeFT4wz1c\/PNtwyiM\/vhiZu6xnZrzi1krAr8mf3+Hc4fcYxmoF6ehaYcJN9LwfKKGt0PB65xOlAaD+G0WwQq4M0NFe78knvaWx01H+hUkDNhzApqdqUwMizqW8p2N+Mq2e\/sGc6rrf+zR1\/NQqv603bYy66CN\/sOWK3AvnOfrDdUGkHy3UJyXVGbpKua4wapoJq+kdFm0iyVH4AkSBVS+lyGDHxoKA7cxd+AwuI+z2d5bXiuYkAbLUNtSruXslDqVyR+nGABCZUZMG6\/TUn\/rlbEZqaR\/yE03g4dj6rGlYLXfjoYZedh6X2P\/MR3Macl1eAFSHpy2h+kluGH4WnD4bEPMZPfuN6Mq761vOmLY0ecV72RIWhCXj+tJH6NuIpbKW2n0OK9HnlP1KKqEcD\/2aM0gJoA4rssLPHwMykT\/R1hCcjNeeJuSrlS3VAks36xJOpV\/xSy30LoS3HQlk9WY2NW404UBADlKhxf4i0xdDZHHchVVM4zdYVUzas9CdHOWsNpUZCdC5uk28M3qXnzlY7kFJSa6qX+l5\/UNDB4u6FQqW7F3OcYOdwZWHw+LWAoyLdPe5OXXEodTb2pKP70HM5L5d680Vo30zlO0xAVizU8WgSp\/hhMsfWR3tri\/lpIizvA7NDT1SX0RuQDmEANfPCQyW9g6UhUHchShIJO9YbWigtsw9QP9YVPfT\/RbQmEknxBP8W3bweu5RhgOpToeXtTm94wuJ8l0e5eeJrtflfKytRwCiRfdYbc2E9t6JoZnuqSxbVUzNj0pjV36XtK649ZOP1cZuBmqQwUst5BFHChe1cPVxY0xmBgksT9BPQH6g0UtPciSSmP46R6UCWr1izZBGFJhtuQNa+8n8IkkhNBMJp37JNFaKyBTDJnz6LdlCTvgZ430ops5f+jZdSs7mu77NfFGZQKHdXLo+Vidnt3pjp4\/wJKPMV\/ZCKlsw0nq7zJUxJMXsY1h\/nRoHuo2Yu+IpYs0jfj1Q+A5bb2TP\/hQt1NIQM6lqbdPlKN4jOdQcdpTgPrhl5LvOnOEKM+Vhli48ghA44zaOe0Z2c12mz84BKB\/qubVg3Yu8qD8cXPRyR9MVE0hPdA9S2cyAFL3Tea9IcRm1Q9NYsxKaO3dqnLVH5b7F\/yOCcGUcWN1Ac9oQ2AUKYzUP8GaQ9fvldOY\/hJWpwDCarNV3g0YePyPUyvchlw6aOK6LFTA==","iv":"5aba872d1fd6ad462d70f54d86a98320","s":"cf8ffe802b92843a"}
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