Research
October 17, 2023
Forrester’s Consumer Insights Lifecycle Model. Source: Forrester Research
By Staff reports
Customer obsession requires companies to put their customer at the center of leadership, strategy and operations.
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","iv":"1492b48b9cabdc21f21f2ae36a62db3e","s":"1c2632b84b19918b"}
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