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July 17, 2023
Mike Fantis
By Mike Fantis
Spending big on national branding campaigns does not necessarily equate to growth. Just look at Tesla, which after 15 years has only recently decided “to try a little advertising.”
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","iv":"0435cb2eff0b2046f2c1566eee9afcd8","s":"2773f4b7be5ef9db"}
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