Couture, fashion and leather goods
November 27, 2023
Italy's Gucci has been successful at appealing to Gen Z consumers with vibrant messaging, eye-catching merchandise and a presence on platforms that matter such as the metaverse, Instagram and TikTok. Image: Gucci Visions exhibition in June 2023 at Gucci Garden in Florence
By Luxury Roundtable Intelligence
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years.
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","iv":"449d3612a5ea6768aee085f53eb5da0f","s":"fc0e4d6ee2fab2eb"}
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