Marketing
September 21, 2023
Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
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","iv":"ea99666b42f9fb39c8a74e10026ae4ed","s":"39b489dca86bd9a5"}
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