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Tech’s integration is the luxury boutique’s future: Bain, Comité Colbert

September 27, 2023

Touch and feel was the most important consideration why luxury customers choose to shop in a physical boutique. Source: Comité Colbert and Bain & Company consumer survey (June 2023) Touch and feel was the most important consideration why luxury customers choose to shop in a physical boutique. Source: Comité Colbert and Bain & Company consumer survey (June 2023)

 

By Staff reports

The accelerated adoption of new technologies in the luxury sector has continued, with increasingly sophisticated use cases for the most mature technologies – notably radio frequency identification and artificial intelligence – and a steady flow of experiments to enhance customer engagement such as augmented or virtual reality and NFTs.

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