Luxury Roundtable
Comment

Watches and jewelry

How did Patek Philippe build an Instagram following of nearly 2M in five years?

December 6, 2023

Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG Patek Philippe navigated a tricky trade-off with its Instagram presence: how to let in light into its watchmaking process without diluting its mystique. Image: Patek Philippe, DLG

 

By Luxury Roundtable Intelligence

The last major independent, family-owned Swiss watchmaker had its work cut out in 2018: how to launch and stand out on Instagram when all its competitors already had a presence on that platform?

This content is accessible only to members of Luxury Roundtable. We would love for you to become a member and enjoy the many benefits soon after. Please click here to enroll as a member of Luxury Roundtable. Already a member?
 
NEW INTELLIGENCE

MOST READ
  1. What does Gen Z want from luxury? Take our survey and find out 
  2. IP options to protect products in the fashion industry 
  3. Treasure Data named as leader in inaugural Gartner Magic Quadrant for customer data platforms 
  4. 15 days left – Register now for the Luxury Marketing Summit New York 
  5. 1 week left to meet America’s leading luxury property developers! 
  6. Krug Champagne pairs with music in new Tasting Sound popup initiative
  7. India’s luxury decade: How homegrown conglomerates are rewriting the playbook 
  8. Announcing Luxury Roundtable's 2024 calendar of events and intelligence 
  9. Mercedes-Benz turns to ChatGPT generative AI for internal communications
  10. 3 weeks left for luxury’s No. 1 conference for retail, office and mixed use 


MORE IN Watches and jewelry
How should global luxury firms navigate a destabilized Middle East?
March 4, 2026
Free-trade deals with US, EU turn India from Silk Road to strategic superhighway for global luxury brands
February 20, 2026
Global luxury spending to stay flat at $1.66 trillion in 2025 as shopper base shrinks
November 21, 2025
Global luxury spending, at $1.6 trillion, is flat for 2024 as 50M customers leave market and top customers question exclusivity value prop
November 13, 2024
2025 likely to be time of reckoning for many fashion brands: report
November 11, 2024
How Gen Z is driving new trends in jewelry-gifting
April 30, 2024



RECENT INTELLIGENCE
What does Gen Z want from luxury? Take our survey and find out
October 22, 2026
Presentations + Photos + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October
October 22, 2026
Last chance to register for Luxury Real Estate and Design Summit New York
October 12, 2026

Announcing the 3rd annual Luxury Real Estate and Design Summit Oct. 14 in New York
September 21, 2026
1 week left to meet America’s leading luxury property developers!
September 8, 2026
2 weeks left! Register now for the Luxury Commercial Real Estate Summit NYC
September 1, 2026