For years we’ve heard that the term “luxury” doesn’t stand for what it was intended: exclusive, rare, high quality. Many folks want to dump the word but have no substitute. In reality, luxury has undergone a silent divergence, with three camps catering to distinct audiences.

The global luxury business is at an inflection point where demand is strong at the high-end from an ever-growing wealthy class, and flat at the aspirational level. Throw in the ongoing geopolitical challenges and U.S. government tariffs and antipathy to tourists. Then add the tech frenemy in the mix, AI. What should luxury marketers and professionals do? Where should they turn?

It’s not just enough extrapolating trends through a single lens, but adopting a holistic approach to understanding the needs and wants of multiple generations of HNW and UHNW consumers.

A new generation of billionaires is emerging that includes entrepreneurs innovating at scale across sectors and markets, even as the great wealth transfer intensifies with heirs inheriting more than ever before.

Supported by UBS, the world’s leading wealth manager, the Luxury Outlook Summit sets the tone for the year ahead in luxury. This year’s edition will feature speakers from not only Rolls-Royce, but also McKinsey, Kearney, Ritz-Carlton, Phillips, Forbes, UBS, Genpact, DLG (Digital Luxury Group), Brown Harris Stevens and Luxury Institute, among other agenda-setters in luxury.

Luxury stands at a crossroads: uneven regional growth paths, pricing pressure and fragmented consumer personas are testing its core.