Luxury Roundtable is please to welcome recommendations for speakers for the Luxury Retail Forum: Experience 2.0 scheduled for Thursday, Sept. 12 in New York.
Please send your speaker nominations to events@napean.com and sponsor inquiries to ads@napean.com. For speakers, we typically prefer senior executives from luxury retailers and luxury brands who have store and online operations. The daylong event, running 8 a.m. to 4 p.m., focuses on how luxury retailers and luxury brands with retail operations should rethink and elevate experiences across store and online operations to accommodate shifting affluent consumer shopping behavior.
Details for the Luxury Retail Forum: Experience 2.0
Date: Thursday, Sept. 12, 2024
Venue: UBS Building, 14th Floor, 1285 Avenue of the Americas, New York, NY 10019
Theme: Recalibrating Experiences for Customer Loyalty
What and Why
The fourth in a series of executive summits organized by Luxury Roundtable, the Luxury Retail Forum on Thursday, Sept. 12 focuses on how luxury retailers and brands with bricks-and-mortar and online stores should recalibrate their experiences for earning customer loyalty. The next-generation wealthy not only seek a more experiential element in their shopping, but also want the retailers and brands they patronize to share their values. What does this mean for the future of luxury retail, and how should retailers and brand adjust their strategies across marketing, merchandising, loyalty programs, digital personas, pricing, talent upskilling, sustainability and brand collaborations?
Who Should Attend
Limited to 100 senior executives, the Luxury Retail Forum: Experience 2.0 is ideal for senior executives across luxury retailers and brands, ad agencies, market researchers, consultancies, real estate companies and financial services firms. As an exclusive summit for decision-makers within firms, the Luxury Retail Forum is ideal for networking and knowledge exchange among top luxury retailers and marketers.
Speaker suggestions: events@napean.com
Sponsor inquiries for pre-summit speaker cocktails, lunch keynote and two networking breaks: ads@napean.com
Event registration is scheduled to open July 30, 2024
AGENDA
8:15 a.m. – 8:30 a.m.
Welcome Address
Recalibrating Experiences for Customer Loyalty
Mickey ALAM KHAN, CEO, Luxury Roundtable
Seth Rutman, Vice President of Wealth Management, UBS Financial Services
8:30 a.m. – 9:15 a.m.
Opening Fireside Chat with Luxury Retailer
How does the luxury retailer attract and retain customers amidst competition from other sectors such as travel and hospitality that are banking on customer desire for exquisite, memorable experiences? What is the role of a retail destination in the Age of AI and Endless Choice?
9:15 a.m. – 10 a.m.
Opening Panel
Luxury Shopper Behavior Evolution Across Channels and Generations
How has affluent and wealthy shopper behavior changed as monobrand stores proliferate even as ecommerce gains ground and younger generations veer toward experiences? What repercussions will Gens Y, Z and Alpha’s distinct shopping patterns have on the future of luxury retail, retailers and brands?
10 a.m. – 10:45 a.m.
Research
Global State of Luxury Retail
What is the status of luxury retail? Which markets, retailers and brands are performing and why? How should luxury retailers and marketers course correct to gain or retain market share? And is the rise of big luxury groups such as LVMH, Kering, Richemont, Chanel, Hermès and Swatch Group inexorable?
10:45 a.m. – 11:15 a.m.
Sponsored Networking Break
11:15 a.m. – Noon
Panel
Changing Role of Customer and Employee Experiences In-Store, Online and on Mobile
Delivering stellar experiences in-store and seamless shopping on digital channels is a sine qua non in the current retail environment. Employee experience matters as much as customer experience, but earning the loyalty of both constituencies is getting harder. And where does AR, VR and the metaverse fit in?
Noon – 1 p.m.
Sponsored Networking Luncheon
Sponsor keynote and networking lunch
1 p.m. – 1:30 p.m.
UBS Keynote
1:30 p.m. – 2:15 p.m.
Panel
Generating Desire and Loyalty: Strategy Rethink on Branding and Marketing, Pricing, Merchandising, Brand Collaborations and Sustainability
If luxury has an edge over other sectors, it is in generating desire among customers and prospects. However, loyalty is fickle among generations past baby boomers and Gen x. Retailers will have to reframe their marketing, pricing, merchandising, partnership and environmental approaches to stay relevant in the years ahead
2:15 p.m. – 2:45 p.m.
Fireside Chat
What’s Working, What’s Not and What’s Next
Brands/Retailers
2:45 p.m. – 3:30 p.m.
Panel
Footprint and Footfall: Retail Real Estate and Design for Customer Acquisition and Retention
Customer-friendly design and store location continue to drive luxury retail decisions. What is the luxury store of the future set to look like to entice very important clients (VIC), regulars and walk-ins?
3:30 p.m. – 4 p.m.
Sponsored Networking Session: Comparing Notes and Takeaways
Audience takes stock of the day’s proceedings and compares notes
Conference Ends