Chief marketing officers no longer live in a world where they can create annual marketing plans and stick to them for the entire year. Image credit: CMO Collaborative
What does it take to be a CMO of the future?
Posted By Mickey Alam Khan On In Marketing,News,Strategy | No Comments
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","iv":"8df8407b96561f3e63048407f7a40e4e","s":"e5d532d0c158af9d"}